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The Green Theme
It appears we are right on-trend with our feature on eco friendly products this month where we advise buyers to beware of ‘greenwash’. The all ...
The Message is Getting Through
In a recent column I advised and urged suppliers to promote themselves in these testing times. I don’t know whether it was that message ...
Best Foot Forward
I know … it’s official … we are in a recession. But this is an industry that gets going, when the going gets tough and we ...
Good News
With the current doom and gloom in the economy (and the weather), it’s nice to end this year’s newsletters on an upbeat note....
GETTING THE MESSAGE ACROSS
Last month I urged suppliers to keep promoting themselves, as there is business out there and those who keep their names in front of the ...
Down, But Certainly Not Out
As Annie Swift, CEO of the ISP, tells us in her interview this month that the IPA’s Bellwether report states that sales promotion budgets, ...
GOOD VIBRATIONS
I haven’t seen the official figures yet (no criticism intended, it’s 9am on the day following the show) but my impression of this ...
The Feel-Good Factor
So, here we all are; basking in the reflected glory of our triumphant athletes recently returned from the Olympics in China!Nineteen gold medals is ...
Slapped Wrists for Wimbledon … and more
As I mentioned in a recent Promo e-New article, I went to Wimbledon for the tennis tournament and hoped to see some promotional products in ...
A PRIME EXAMPLE – check your supply chain
Those of you in the promotional world who have followed the Primark debacle regarding the alleged use of child labour will know that checking the ...