ZEO uses branded bags for in-home sampling campaign

The company behind adult soft drink ZEO is using branded bags as a key promotional aspect of their in-home sampling campaign. Working with engagement agency Corporate Innovations and TNT Post Doordrop Media, ZEO aim to reach affluent consumers at home with an offer of a free full size six-pack of ZEO.

Homes within selected Tesco catchments will receive a ZEO branded bag with a call to action to request a free six-pack of ZEO the following day – all thay have to do is leave the bag outside, and the sampling team will deliver the six-pack.

ZEO is a complex and uniquely-flavoured range of soft drinks that are 100% naturally sourced and low in calories. It is available in three refreshingly crisp, fruity variants.

Alongside the free sample, consumers will also be given a Tesco half-price voucher and information on the ZEO range.

Mark Young, CEO of ZEO brand owner Freedrinks, commented: “This is an ambitious promotion designed to increase trial of the ZEO range. We know from research that when a consumer samples our range of three flavours, at least one of the flavours is likely to be a big hit and will therefore drive repeat purchase. Since launch we have experienced extraordinary sales growth, and this partnership with Tesco will boost our sales further. It is quite unusual to find a free six-pack on your front door step and we anticipate a high level of interest from targeted households.”

Julie O’Neill, business development manager at TNT Post, added: “Using our intelligent approach to doordrop targeting the campaign will reach the right audience who will want to discover ZEO and taste the tingle.”

The campaign was developed by engagement agency Corporate Innovations in collaboration with TNT Post Doordrop Media.

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