Top Tips for Choosing Promotional Merchandise

We have compiled a few tips to help you in your search for the right promotional products for your marketing campaign. The tips are designed to not only help you choose the right products but also to help you through the whole process, from enquiry to purchase to delivery. So have a read and then get the ball rolling by requesting a free quick quote from three leading UK suppliers via our simple Quick Quote form.

1. Know your target audience – whether you are purchasing promotional gifts for existing or potential customers or staff members it is important to tailor the product to the audience. For example, corporations have become far more aware of the distinct preferences of male and female recipients and that by providing separate gifts they have a higher probability of use.

2. Think about the occasion – Different occasions can be suited to different promotional products. For example, bags, pens and notepad folders are ideal for trade shows and conference events as they can be used immediately and therefore start advertising your company straight away.

3. Ask advice from the experts – Use the knowledge of those in the industry to ensure your campaign gets the right results. The suppliers should be able to provide you with a free report to inform you of the most popular promotional products for your industry.

4. Colour and design – The colour and design of the promotional product should reflect your company’s branding to reinforce your image. You can request free mock-ups and free samples to ensure you choose the correct products and styling for your campaign.

5. Practicality and functionality – It is vital to choose a promotional product that is practical and functional so that it will be used by the recipient and increase your brand exposure.

6. Quality over quantity – It’s important that your brand or business is associated with quality and by giving your customers quality promotional products you can reinforce this association.

7. Call to action – including a call to action on your merchandise can increase the chances of a successful campaign as well as providing a tangible set of results.

8. Lead Times – Ordering your promotional products well in advance (ideally 14 weeks) will ensure that your supplier will be able to provide the product to your exact requirements as well as being able to offer you the best price as inevitably they can go direct to the manufacturer.

9. Check the final artwork – Your final proof is the guarantee of what will be printed so ensure that it is exactly correct before giving the go ahead.

10.  Think about the delivery method – At a conference or trade show the delivery of a product is not important but if you are considering mailing a free giveaway, postage costs have to be factored in. In which case a smaller item like a branded pen would be better suited.

We hope these tips have been helpful. If you would like to request a quote or advice from three leading UK suppliers simply fill out our Quick Quotes form and wait for the suppliers to contact you.

Lauren Cayless White,
Editor

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