The Promotional Merchandise Show exceeds expectations, 2013 Sold Out!

Centaur exhibitions, the bpma and 60 promotional merchandise exhibitors delivered an outstanding Promotional Merchandise Show at Marketing Week live exhibition last week. Expectations of both exhibitors and visitors were exceeded over the 2 day show organised by Centaur Exhibitions at Kensington Olympia, so much so that exhibition space for 2013 has already sold out.

Paul McDonald, Portfolio Director at Centaur Exhibitions comments “I am absolutely delighted with the performance of the first ever Promotional Merchandise Show at Marketing Week Live. For too long the promotional merchandise industry has been let down by end user marketing events and have not been given parity with complimentary parts of the marketing mix. This success would not have been possible without the excellent management and strategic leadership from the bpma. Rarely have I worked with a trade association that is as passionate about its industry or as determined to succeed.”

The profile of Promotional Merchandise was certainly raised amongst the marketing community. Hundreds of enquiries have been taken and many exhibitors have already taken orders. The Promotional Merchandise conference had sell out seminars with many marketers watching from the aisles, proving that many are keen to learn how merchandise can be used as an effective marketing medium.

Overall, the show has been such a huge success for all those involved, so much so that the only show dedicated to Promotional merchandise for marketers has increased in size for 2013.

Here is what the exhibitors have to say about the Promotional Merchandise Show 2012:

“As a first time exhibitor the show went beyond our expectations, from the quality of the visitors, to the vibrancy and buzz of the event. The team has already converted enquiries into sales and we are rebooked and planning for 2013. What other event gives you the opportunity to talk to end user decision makers!” Debbie Willsmer M.D, Willsmer Wagg

“Visitor quality, generally, excellent. We’ll be back next year bigger and better.” Jim Fyles, Dread

“Promotional Merchandise finally comes of age, standing tall amongst the other Marketing disciplines. The BPMA have to be congratulated, Gordon and his team delivered quality and quantity of visitors.” Andy Thorne, Outstanding Branding

“It was a well organised show with an impressive visitor list. Glad to have been part of it!” Jon Birrell, Marketing Manager, BTC Group

“We are absolutely delighted to have been an exhibitor at this year’s Promotional Merchandise Show at Marketing Week Live. Our stand was heaving throughout both days and we have generated many leads and actual orders as a result…… We are all very much looking forward to exhibiting again next year in what is proving to be THE marketing event of the year!” Paul Jory, Managing Director, Brandz

Gordon Glenister, Director General of the bpma, endorsers of the show commented: "I was delighted by the feedback from the exhibitors and many visitors remarked on how busy the show was with a great buzz, all the hard work put in by Centaur and the exhibitors has truly paid off."

Stands for the 2013 Promotional Merchandise show were allocated at a faster rate than anticipated, 80% of the stands were rebooked at the show, the remaining stands were sold within days after the show.

Visit the bpma facebook page to view a selection of photos from the show.

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