The Great Logo Debate

Love it or hate it, the 2012 Olympic logo is here to stay.

Isn’t it just typical? Seldom does the work of the marketing community come to the eye of the public – and when it does they slam it. I’m referring, of course, to the logo for the 2012 Olympic Games.

I think I’m one of the few to say in public (I was interviewed on the BBC WM!), ‘I approve’. It’s working already, it’s got people talking about it and it’s re-kindled the public’s interest in the games. It’s lively, it’s bright, it’s recognisable and it doesn’t really matter whether I like it, or not – as long as people all over the world recognise it. I only have to see the Nike tick or the McDonalds ‘M’ and I know what they stand for. I don’t stop to consider whether I like them or not.

One thing that is important for the promotions community to consider is that use of the logo is strictly regulated. That’s why we have asked The Chartered Institute of Marketing to contribute this month’s Top 10 Tips on the subject.

Elsewhere, we’ve got a feature on cameras, mobile phones and DVD’s, there’s lot of product, company and industry news and, oh yes, there’s my blog. Take a look to find out about the slightly obscure promotional item I came across … in Italy.

Ciao.

Carole Bull
Editor

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