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The Abacus B2B Alliance

Posted in Industry News on Mon 2 Aug 2010

The Abacus B2B alliance analyses transactional data to predict future buying behaviour. As one of the industry’s premier sources of information, the Abacus Alliance gives the most accurate picture of marketing prospects available.

With over 40 B2B members, 2.5 million business contacts and 50 million transactions Abacus can deliver profitable mutibuyers that will enable data-driven corporate marketers to effectively target those most likely to respond to their offer. Combining a mix of innovative data-related solutions, accurate buying behaviour information and proven expertise, Abacus B2B solutions strengthen its members’ competitive positioning and enable more intelligent marketing.

Contact Phil Evans on 020 8943 8011.

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