Shloer team up with Tesco for Halloween promotional pack

Shloer, Britain’s biggest-selling adult soft drinks brand, is offering consumers a branded party pitcher with bottles of Shloer Berry Punch in a Tesco-exclusive instant-redemption Halloween promotional pack.

The 1.4 litre bespoke punch jugs feature measures suggesting quantities of Shloer, ice and fruit to make the perfect punch. The free giveaways are packaged along with 750ml bottles of Shloer in eye-catching promotional wrappers with the front of packs displaying ‘PARTY JUG’ and ‘Perfect for sharing!’ flashes.

Retailing at a Recommended Retail Price of £2.25, the added value promotional packs are being displayed on-shelf in the Halloween and Bonfire Night seasonal aisle.

Amanda Grabham, head of marketing – soft drinks at Shloer brand owner SHS Drinks, commented: “As Shloer is grape-based, consumers see it as the no-alcohol wine-alternative and it’s the brand that they choose when they are socialising. This is a message and an association we’ve been reinforcing through our ‘Shloer – here’s to good times’ marketing campaign.”

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