PSI Promotion World: A Premiere with Promise

Visitors to PSI PROMOTION WORLD 2014 were impressed by the range of promotional products and showed a lot of interest in the fresh, young ideas on exhibit by up-and-coming suppliers. Traditional paper, stationery and office supply products, as well as confectionery, household goods, textiles and travel requisites that offered a new look or styling also proved especially successful at the fair. About 100 companies exhibited at the inaugural PSI PROMOTION WORLD, which was staged alongside HANNOVER MESSE (the world's leading showcase for industrial technology) as a joint effort on the part of PSI and Deutsche Messe.

The new event grew out of the former PROMOTION WORLD, which last year attracted 79 exhibitors. The revamping of PROMOTION WORLD proved to be the right strategy, for the new event attracted a total of 10,200 visitors over its run of only three days, compared with 13,238 visitors over the entire five-day run of the previous event. This shows that attendance was hardly affected by the shorter run of the show - a very pleasing outcome for all concerned.

Tobias Köckert, Managing Director at Mahlwerck Porzellan, commented on the revamp: “We have exhibited at PROMOTION WORLD since its launch, and I must say that this year’s trade fair was clearly better than the previous event. There was more traffic, and the visitors were of a higher caliber. Several people representing big brand names from various sectors and fields of business stopped by our stand. In our opinion, shortening the duration of the trade fair was absolutely the right thing to do.”

The event was used to promote many innovative products and visitors responded well to the fresh, new and original ideas. Stand-out examples include pyramid-shaped loudspeaker boxes with brand logos, individual blended teas in designer packaging or trendy spice labels. These products demonstrated just how original and appealing promotional items can be - and they were very well received by the many representatives from trade and industry attending PSI PROMOTION WORLD.

During PSI PROMOTION WORLD, the First Choice Award was presented for the second time. Tradeshow visitors were asked to vote for their 10 favourite promotional products from a total of 30 representing a wide range of categories. The winning products can be seen online at: www.psi-promotion-world.de

The next PSI PROMOTION WORLD will be held from 17 to 19 March 2015 in Hannover, Germany - this time alongside CeBIT; the world's biggest IT tradeshow and conference event.

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