PSI FIRST: More product premieres at PSI 2014

New products are the essence of the promotional products industry which is reason enough to give them even higher priority at the PSI Trade Show next year. The PSI FIRST Club has been created specifically to promote exhibitors' product premieres at the 2014 Show.

PSI Director Michael Freter commented, "Manufacturers will be given the opportunity to adequately celebrate their product launches under the eyes of the international promotional products industry. As a result, it will be impossible for any visitor to overlook the novelties."

The PSI FIRST Club allows selected exhibitors at PSI 2014 to present their product innovations for the first time at the Leading European Trade Show of the Promotional Products Industry. Visitors will see quite a range of premieres since the products must not be shown anywhere else beforehand, not even at in-house events. PSI will support manufacturers with a comprehensive marketing package, making them a focus of attention at the trade show. The innovations will be signposted in the entrance section and participating exhibitors will be highlighted in all PSI media - starting with the PSI Journal right through to the trade show catalogue. On site, "Premiere Scouts" will inform visitors about the product premieres.

Previous events have demonstrated that premieres can play a crucial role in the decision to visit a trade show. At PSI 2013, more than one third of the visitors said they had come to Düsseldorf to look for innovations and trends. With the PSI FIRST Club in 2014, they will now be given ample opportunity to see major innovations concentrated in one place at the start of the promotional products year.

At PSI, the Leading European Trade Show of the Promotional Products Industry, promotional products professionals gain an overview of the trends and innovations of the industry. It also offers special exhibitions and show areas where topics like application of advertising, printing and finishing technologies and innovations will be taken up and looked at in greater depth. In 2013, 963 exhibitors presented themselves to 13,772 visitors from 75 countries. The 52nd PSI will be held from 8th to 10th January 2014 in Düsseldorf.

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