Prodir launches the new ES1 Metal

Prodir introduces the new ES1 Metal after successfully launching the plastic version in 2010. This writing instrument is Prodir’s first metal pen ever. Its exceptional triangular shape is refined by a very modern and valuable feel. This makes the Prodir portfolio’s “Youngster” the ideal ambassador for young premium brands.

Among other innovations, the ES1 Metal was one of Prodir’s highlights at the annual PSI fair.

As the first Prodir metal pen ever, it opens a new chapter in the company’s history and plays a special role in the overhauled Prodir portfolio.

The ES1 Metal was presented as part of Prodir’s new communication concept. It gives each pen a character name, a claim and three distinctive values. The ES1 Metal is characterized as: “The Youngster. Loud looks and unique feel. Fresh. Smart. Surprising.” All that is perceived at first glance as well as at first touch. The new metal finishing accentuates its triangular shape, giving the ES1 Metal an impressively valuable and modern appearance. The look is completed by the transparent plastic clip and nose cone – the pen is another fine example of Prodir’s collaboration with DesignworksUSA, the international design subsidiary of the BMW Group.

The clip can be personalised in up to five colours, the body in one colour. Minimum order is 500 pieces.

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