New Retail Therapy zone at Marketing Week Live

A newly launched Retail Therapy feature at Marketing Week Live this June will deliver a dynamic peer-to-peer discussion feature for marketers and agency experts. Incorporating lessons from a range of retailer and brand examples, Retail Therapy gets marketers honing their strategies and fine-tuning their campaigns with fresh and innovative thinking.

Taking place within the Retail zone at the Marketing Week Live event in June, Retail Therapy is made up of four round tables focussing on the core challenges retailers and consumer-facing brands experience today: social media application; multi-channel marketing; understanding consumer behaviour and how to effectively integrate mobile into a marketing campaign.

Agency-side specialists will host each table, conducting a lively discussion that promises to deliver valuable combination opinion, experience and knowledge. Agency hosts and the discussions they are leading include mobile marketing specialist Fetch on how to translate ‘real-world’ commercial objectives into innovative mobile solutions; digital communications expert Crowd Media on social media integration, Shoppercentric on customer insight and creative digital agency Cool Pink on multi-channel marketing.

“Retail is no longer just about the shop floor and the rebranding of the previous In-Store element of Marketing Week Live to Retail was largely due to the changing retail market,” comments Paul MacDonald, director of Marketing Week Live. “The four challenges we’ve selected are the four main issues our audience was struggling with, so we created Retail Therapy to help give them agency advice on these subjects.”

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