New Visual Zone online tool from Hotline

Hotline.co.uk have launched a revolutionary new website that enables their customers to see how logos and messaging will look on promotional products before they buy them.

The new website and Visual Zone online tool have been in development for more than six months and involved a six-figure investment by Hotline.

Customers can use the Visual Zone to test the look of their branding and messaging on products, and place an order in just a few keystrokes. The website also has an artwork storage facility that allows customers to store their logo and branding ready for their next visit.

Hotline’s Managing Director Mike Galpin said the new website was part of the company’s commitment to constantly improve customer service and innovate whenever possible. The idea for the Visual Zone had been in the pipeline for a number of years, but the technology to make it possible was only now available.

Mr Galpin said the easy-to-use Visual Zone tool would solve the biggest problem faced by customers: not knowing what their company logo or promotional message looked like on a product before they ordered it. He said by using the tool, customers will avoid the need to order samples and reduce the risk of costly printing errors, saving time and money.

“Our customers have been saying that they want to be able to see what their logo looks like on a product before they buy it and that hasn’t been possible – until now,” Mr Galpin said.

“This is new, cutting-edge technology which will transform the way our customers order their products. They can test out their ideas, experiment with different colours, sizes and designs, and then place an order with absolute confidence that it will look right.

“Customers don’t have to waste time registering their details or waiting for someone to ring them back with a quote – they can order quickly and easily and then get back to running their business.”

Mr Galpin said forecasts of continued tough economic conditions in 2012 made the launch of the website timely for small and medium-sized firms because promotional products were among the most cost-effective ways for companies to promote their brand and their products.

“With promotional products, a business can promote itself for pence not pounds, and when budgets are tight we appreciate that every penny counts,” Mr Galpin said.

Hotline’s sales director Oliver Galpin said: “This will save customers time and money. The technology on our website basically enables them to shop, test out their logo on products, order and receive their branded merchandise in the same time it takes some of our competitors to get back to them with a quote.”

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