New and Innovative product - The Classic T-shirt

The classic T-shirt may not be that new but they can be innovative depending on how you brand - think innovative inks, innovative design and innovative print position.

Up until the 1950’s, t-shirts were still considered underwear, until John Wayne, Marlon Brando, and James Dean shocked Americans by wearing their “underwear” on TV. In 1955, James Dean helped make the T-shirt a standard item of clothing in Rebel Without a Cause.

Since then, t-shirts have become a fashion staple of virtually every human being worldwide. TV personalities have increased the popularity of custom t-shirts and “message shirts” and celebrities have used them as a way to communicate with the public. Because they are both convenient and fun, it is doubtful that the t-shirt will disappear from our culture anytime soon.

You should not have to ask why branded T-shirts have become a standard form of marketing for major consumer products such as Coca-Cola, its simple; because your can’t beat a walking talking advert.

BPMA research confirms t-shirts are still one of the top merchandise options to get your message or brand out there.

Your t-shirt can become part of this history. Prices from £1.37 based on a 1000, available from Wild Thang.

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