Monkeybug & Whitney Woods Create a Plan
Northern Ireland Consumer Council handed Neil Shiels of Belfast agency, Monkeybug, a brief to produce an information handout that people would actually look at, remember and keep for reference.
Sheils in turn called on Whitney Woods, a UK manufacturer of promotional printed pop ups and other innovative products. He said, “The trick is to choose a product that captures the imagination. That’s why I suggested the Starburst style of folding pocket media. It offers plenty of room for print and an impressive folding mechanism. The Consumer Council’s Corporate Plan opens up to a size greater than A4 and it does it with a certain flourish.”
(Related categories of interest see Printed Carrier Bags and Corporate Business Gifts)