McCain giveaway Chips jumpers in latest campaign

To accompany the return of the Chips for Tea ad, frozen food company McCain is offering ASDA customers the chance to immediately claim a free Chips Jumper (as seen in the McCain TV ad) with any two packs of McCain products.

Developed by Blue Chip, this will be the company's first shopper experiential campaign. Teams positioned at the entrance of 16 ASDA stores across the UK during October have been distributing the branded jumpers to shoppers who present their proof of purchase upon exit.

Jayne Sawyer, McCain’s brand activation manager, says: “The Chips Jumpers activity helps us get the McCain brand outside of the freezer aisle in a fun and engaging way. We successfully retailed these at Primark during the first airing of our TV ad back in February; now we are back on air, we’ve extended our campaign into store.”

Myrtle Doyle, group account director for Blue Chip London, says: “We’ve developed a shopper campaign that delivers real stand out for McCain at the front of store, engages shoppers with a motivating reward and will ultimately drive sales.”

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