Lead Generation with Promotional-Merchandise

At the beginning of October we received a very complimentary testimonial from one of our long-term suppliers which I wished to share with you.

Simon Mohan, owner of Direct Merchandise: “The Promotional Merchandise online marketing service has been the lifeblood of my company. We have been using the services of the Promo team for the past 3 years; it has been extremely profitable for us, and a superb source of lead generation. The accounts we have won have been fantastic, and we are also enjoying the benefits of servicing excellent volumes of repeat business from clients we have won through Promotional Merchandise over the years. The Promo Merchandise team have demonstrated great professionalism servicing our account, and they are highly recommended.”

As we are coming up to the end of the year many companies will be considering where to direct their marketing budgets for 2013. As the glowing testimonial from Simon proves, Promotional-Merchandise offers some excellent options with both keyword advertising packages and a very popular targeted lead generation package.

It is likely that lead generation will become more and more popular as a marketing tool in the near future as there has been some evidence emerging that suggests the use of pay per click advertising by B2B companies is declining. I was reading an article recently that provided evidence to suggest that many companies are spending less time and money on PPC (click here to read the article). Optify recently concluded the first annual B2B Marketing Athlete Survey and found that PPC scored the lowest on most of the questions related to time spent on tactics and expertise level, and scored the highest for areas most likely to be outsourced. The survey showed that 57% of marketers spent no time on PPC, and only 4% spend more than 15 hours per week. 25% of the respondents noted that they have limited to no knowledge in PPC, 29% already outsource PPC and 13% plan to do so in the next 12 months.

The article goes on to suggest that the reason for the downward trend is due to some inherent problems with PPC that create a challenging environment: Firstly, the expense, which if you are successful only gets more expensive. Secondly, organic results still get more clicks. Thirdly, the good terms are crowded raising the cost and making them more competitive. Lastly, to be successful, you need an expert, agency or full time employee.

Google’s recent dramatic plummet in share price due to their third-quarter profits falling short of analyst estimates for the period, also seems to give credence to the idea that PPC is declining. The loss of confidence in Google was said to have been due to spiralling costs and a decline in advertising prices. Google’s average income per click fell 15% over the three months to the end of September. The fear is that Google is losing traction with suppliers due to a decline in its popularity as a search engine as more people start searching through mobile apps.

One of the suggestions the article made as an alternative to PPC was a cost-per-lead program. Promotional-Merchandise offers just this model and provides our suppliers with a successful marketing channel which results in great exposure, provides targeted leads and increases their profit and market share. As evidenced by Simon’s testimonial, the lead service can have a dramatically positive impact on your business.

For more details about our advertising packages please contact Paul Sung, paul@blcltd.co.uk.

Lauren Cayless White,

Editor

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