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It's been a busy month in the industry

Posted in Editors Column on Tue 28 Sep 2010

The techie chaps here have analysed all the leads generated through our Promotional-Merchandise Quick Quotes Board to give us (and you) an idea of what is most popular in the industry and what new trends are being seen. 

Unsurprisingly, there have been a lot of requests for promotional Christmas items and for calendars and diaries for 2011, which we must have known would happen when we planned our features list at the beginning of the year, so, voila, our feature this month is on calendars and diaries.

The analysis also showed that the fastest growing number of enquiries is for balloons, Christmas crackers and rain ponchos and if you supply these, please let us have details of your latest products and we’ll post them, here on the news section.

September has been a busy month in the industry with Incentives & Promotional Marketing – Live! taking place and proving a great success (review here) and bpma announcing its new Chairman.

Promotional-merchandise.org.uk sponsored the New Product Zone at Incentives & Promotional Marketing – Live! as well as having a stand. Exhibitors reported enquiries to their stands for items featured in the New Product Zone, so highlighting all that’s new in the industry obviously worked!

I’m sure October will be a very busy month with the build up to Christmas and planning for 2011 campaigns, but don’t forget to send us your news for us to publish, because as we’ve already said, highlighting what’s new in the industry obviously works.

Carole Bull

Editor

 

 

 

 

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