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High Profile gains 25 per cent sales growth in first year supporting ongoing major government initiative

Posted in Company News on Wed 21 Sep 2011

High Profile, the UK’s leading manufacturer of standard and bespoke made plastic promotional products, has seen a 25 per cent increase in sales contributed by its continued work on national campaigns being implemented by the British Government.

The company has taken part in several popular initiatives including the Love Food Hate Waste campaign, which was set up to help combat the UK’s food wastage problem. Orders for the Love Food Hate Waste campaign have been so successful that at the last count the volume of products manufactured by the company had reached over the half a million barrier within 12 months. Furthermore high figure orders are continuing to arrive on a weekly basis including most recently an order for 15,000 pieces.

High Profile regularly launches gadgets, utensils and appliances in conjunction with the Love Food Hate Waste campaign in its quest to help minimise food wastage in kitchens across Britain. Bestsellers include Spaghetti Measures with orders to date of 230,000, Bag Clips - 150,000, Pasta Bowls - 35,000 and 100ml Scoops – 70,000. Other popular additions to the selection include an assortment of Bowl Scrapers, Can Lid Covers and Jugs. 

Richard Wood, Managing Director of High Profile commented: “Each year 8.3 million tonnes of food is wasted. In monetary value that’s, on average, £680 per family household, which is a shocking waste of money especially in the current economic climate.

“The success of the range lies in its versatility. It allows households to save money on their weekly food bills by introducing simple but effective measures as well as offering practical solutions to ensure that food wastage is a thing of the past.”  

The Love Food Hate Waste products are available in a selection of standard colours and in varying sizes to suit all needs. Each has a sizeable print area for a company logo or name to be inserted.

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