Give It Some Thought …. and Talk To the Experts

Writing this month’s feature reminded me of the fact that whether you are giving a single promotional gift or reward, or planning a whole promotional campaign, you need to put personal preferences aside and consider the target market. Whilst the latest technical gismo may cause delight to some, it could strike horror in the hearts of others and be consigned to the bottom draw of the desk, never to see the light of day and certainly never to promote your brand.

Also, consider the brand you are promoting and make sure the promotional product reflects the brand values. Fortunately, there are so many products available via this website, that you are sure to find just the product to suit any lifestyle, age or preference and to support any brand.

But if in doubt, talk to the suppliers. Whilst they are happy for you to order with a few clicks of the mouse, they are also happy to talk to you and offer their wealth of advice. They know what’s hot and what’s not at the moment. There are company’s that will develop a unique product for your campaign or adapt an existing one (although these services are best suited to large quantities).

So, don’t settle for the usual, browse the site and find the unusual. It may be a brand new product, or a new take on a tried a tested one. Invest a little time – a few extra clicks of the mouse on this site, might open up a whole new world of products and services for you.

Carole Bull
Editor

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