Everything Environmental launches exclusive offers marketing initiative
Everything Environmental, the UK’s leading trade-only supplier of eco-friendly and recycled promotional gifts, have launched a marketing campaign offering substantial weekly discounts on orders or free originations to distributors on popular eco friendly products.
Everything Environmental will be issuing an 'offer of the week' on one product, which will be sent by email each week to its customer database, highlighting the best and most reputable green products in the industry.
The company is utilising its entire portfolio as part of its campaign, which includes products such as pencils made from sustainably harvested wood, jute bags, office accessories made out of recycled plastics and clothing made out of organic cotton. One of its most popular mailers to date included offering distributors the chance to source its exclusive Avon pen (pictured), which is made using recycled PET drinks bottles, at a preferential rate that is much lower than usual. Whilst the standard minimum order quantity is still applicable distributors were able to enjoy the rate given to those that would normally order more than 10,000 items.
Evan Lewis, Founder and Managing Director of Everything Environmental, commented: “We’d encourage the trade to take the offers and forward them directly to their own database of end users. As our mailers are designed to be used by the trade they don't carry any of our details and are a blank canvas for distributors.
"Whilst some mailers will come with a 'free origination' promotion others will entitle them to substantial discounts and rates on individual items including screen printing.
"Many have the misconception that buying green or eco friendly is far more expensive than buying items that aren't but we are always keen to stress that this is definitely not the case and when like for like figures are compared many distributors are surprised at the lack of difference."
These offers will be continuing for the rest of 2014 and if they prove popular the company will certainly consider running them on into 2015.