Everything Environmental creates unique identity through its Green & Good™ brand

To continue reinforcing the identity of its products Everything Environmental has officially branded its product offering as the Green & Good™ range. Everything Environmental, the UK’s leading trade-only supplier of eco-friendly and recycled promotional gifts, has formally added the Green & Good™ identity to its entire product range. The change will enable distributors and end users to differentiate between Everything Environmental’s range of genuine green and ethical products and others in the market.

Everything Environmental has one of the largest collections of ethical products available in the marketplace with more than 250 items within its portfolio. Whilst many of the products will continue to have their own name, all items will now fall under the Green & Good umbrella to confirm their authenticity.

Included in the diverse product lines is Everything Environmental’s new and exclusive Green & Good™ Lincoln delegate bag - a highly desirable executive bag made from AZO free dyed natural cotton with jute and cotton padding. Also new for 2013 is its new Green & Good™ conference products including certified recycled board folios and folders in various styles.

Founder and managing director of Everything Environmental Evan Lewis commented: “By branding our entire range of products under a separate identity from our company name we can retain an arm’s length involvement in the supply chain via trade distributors to the end user.

“Distributors that list our items on their sites as Green & Good™ products now have the opportunity to create their own monthly, quarterly or seasonal promotions as the range can be easily identified. They can also benefit from the new Scratch & Win Cash Discount Voucher scheme launched in early 2013.

“In addition, our new 2013 catalogue will carry the Green & Good™ brand name throughout and tell the story behind Green & Good™ and what it stands for. The catalogue, which is available in a handy compact size, provides detailed information about our vast range.”

All the products within the Green & Good™ range from Everything Environmental have been created from recycled, organic, sustainable, Fairtrade, biodegradable and ethically sourced materials.

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