Brand Licensing Review

Brand Licensing Europe 2008 takes place on October 1 – 2 at Olympia’s Grand Hall in London.
www.brandlicensingeurope.com

*Unaudited figures.

Advanstar Communications, organiser of the Brand Licensing Europe exhibition, is celebrating the biggest Brand Licensing event ever, as initial figures reveal a 7%* increase in attendance when the event was held at London’s Olympia, 2 – 3 October.

Advanstar also secured a massive 30%* increase in European visitors. This achievement is reflective of the event’s re-brand in 2007 to Brand Licensing Europe, and the organiser’s increased marketing and PR activity designed to make the event more representative of the European licensing market.

A total of 189 exhibitors were on the show floor this year, including Chorion, Disney Consumer Products, Global Brands Group, HIT Entertainment, LEGO Group, Marvel Entertainment, Sony Pictures Entertainment and The Licensing Company. A record 87 exhibitors – a total of 56% – had already rebooked for Brand Licensing Europe 2008 by the close of the show.

Share this page