Brand Addition Launches in-house Co-packing Service
Brand Addition – formed recently from three 4imprint Group-owned companies – is extending its single-source creative solution to include an in-house co-packing service. The service is aimed at FMCG brands GWP (gift with purchase) campaigns, but can handle any type of co-packed promotional gift.
The company has built a dedicated, state-of-the-art GWP assembly line at its warehousing facility in Manchester. The new move will give Brand Addition’s clients greater control over both the quality of the promotional gift and the way in which the gift and core product are packaged together and presented at the point of sale.