BPMA attend events to drive end-user engagement

The BPMA recently attended two events as part of their mission to create awareness among end-users of the value of promotional products.

The National Sales Conference, which took place on 8th October at Ricoh Arena, Coventry, is an event providing businesses with focused and educational content, targeted to progressing sales departments. The BPMA stand at the supporting exhibition informed visitors on why they should buy more promotional merchandise with the message that promotional products are one of the most effective advertising tools to create brand awareness. Keynote speakers included Sky Sports F1 commentator Martin Brunel and journalist Nadine Dereza.

On the 22nd October the BPMA were present at Kent 2020 Vision Marketing LIVE in Maidstone, which is an exciting event for forward-thinking marketing professionals, providing new ideas and practical advice via an integrated programme of inspirational keynotes, practical workshops and a highly focused exhibition. One of the keynote sessions was taken by BPMA Director General, Gordon Glenister, covering The Power of Promotional Products - The Ultimate Customer Engagement. During the keynote speech, Gordon shared insights into how branded gifts can make a real difference to successful marketing campaigns, providing an array of great ideas, case studies on what works and what doesn’t, and the difference made by effective branding.

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