Big Brand Names For Promotional Marketing Exhibition

With stand bookings already topping the 55% mark, the Promotional Marketing Exhibition, Olympia, 15 – 17 April 2008, (the largest UK exhibition dedicated to the promotion/reward/incentive markets) can report a number of well-known brand names exhibiting and also pre-registering.

Major brands exhibiting include Russ Berrie, Debenhams, Marriott Individual Incentives, p&mm, Filofax, Sony, TLC, Prodir, Sanford, Pimms SCA, Wing Lee Sourcing, Denny Bros., Bosch and Filmology.

However, pre-registrations are already building each day and visitors from major brands are among those signing up to visit this vibrant show; names such as IPC Media, Balfour Beatty, Henkel Loctite Adhesives, BBC Worldwide, Barclays PLC and Trinity Mirror PLC.

Analysis of the pre-registration list reveals that 73% have direct purchasing authority, with 39% being at director and 33% at manager level. Not surprisingly, areas of product interest include incentive gifts, business gifts, luxury premium gifts and promotional clothing, with those seeking motivation, recognition & recognition programmes forming a high percentage of the visitors.

Visitors cite their main reason for attending as a desire to source new promotional and motivation ideas (88%), with 63% seeking to enhance person knowledge, which they will achieve by attending the Industry Forum, a fully interactive aspect of the exhibition, where industry gurus, representatives of the industry’s governing bodies (The BPMA, ISP and The Va), suppliers, journalists, buyers and visitors can put their questions to each other and air their views.

As part of its dynamic marketing visitor campaign, one of the exhibition’s many pre-registration promotions is now up and running, offering 2 return tickets to one of 6 European cities via scheduled airlines, flying to and from major airports.

For further information on visiting or exhibiting visit www.promotionalmarketingexhibition.co.uk

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