Winter promotional campaigns

You may not have started thinking ahead to your winter and Christmas marketing campaigns as yet but it is a good idea to start planning your campaign as early as possible to maximise potential to reach customers. As we get closer to Christmas it also becomes very busy for promotional suppliers so it is really important to order promotional items or gifts in plenty of time.

Winter provides lots of opportunities for promotional activity but a change in marketing strategy can sometimes be required to help you to accentuate positive feelings about the cold weather. Using a variety of seasonally inspired themes in your campaigns can really get people excited about your brand.

Aligning your brand with feelings of cosiness during the winter can really help to build relationships with your customers. Use hearty foods, hot beverages, warm clothing or indoor activities to create an association of warmth, comfort and happiness for your company. Targeting your marketing according to the change in weather can be really effective. By providing products like cold-weather gear, heat pads, insulated travel mugs or ice scrapers you can also show your customers that you understand their needs and respond to their situations in real time.

You can also tap into the love of winter sports like skiing, snowboarding or ice skating in your marketing campaigns if you want to associate your company with more of an outdoor, adventurous feel. Promotional winter sports kits, winter coats and outdoor gear would work well with this type of campaign.

Most of us associate winter with the Christmas holidays which is also an ideal time for brands to step up any marketing or promotional activities as it’s a time when people are prepared to spend, and are looking for the right opportunity to do so. Christmas also provides the perfect excuse to do something nice for your customers. By offering them a small gift you can thank them for supporting your brand during the year and also encourage them to come back again.

The festive season provides the perfect opportunity for fun and frivolous gifts but do consider your target audience when you choose your branded gift. Provide something that they will love and will talk about, thereby increasing your visibility to others. Christmas hampers, branded baubles, promotional chocolates, personalised diaries and calendars are all popular choices at Christmas.

Whether you choose to give personalised wine, chocolates or diaries, don’t forget about the packaging; adding a personalised Christmas card and branded wrapping or a gift bag will ensure your gifts are noticed by many more people in your customer’s place of business.

If you would like to get ahead and request quotes or ideas for promotional winter or Christmas gifts, click here to use our quick quote service. We will submit your enquiry to leading UK suppliers who will contact you with quotes.

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