Wild Thang product voted one of the most innovative

A product Wild Thang produced has been voted as one of the UK’s most innovative merchandise campaign products at the British Promotional Merchandise Association awards 2012. The actual product was a humorous Ball Scratcher produced for Liverpool PCT to raise awareness of testicular cancer. The product dealt with a serious issue but was delivered with a humorous message, creating engagement by making the subject matter a less taboo talking point. The campaign did indeed increase awareness & checkups.

Wild Thang MD Andrew Dwerryhouse commented: "It’s a truly amazing moment when you are recognized by your industry peers & we thank everyone who voted for this innovative product. I think this is a great example of how an innovative product can improve the impact of a campaign and can even be central to that campaign, proving the power of promotional merchandise. We categorically believe promotional merchandise should never be an afterthought when it comes to creating awareness of any campaign."

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