VCG launches of VCGi PromoIncentives
VCG, a leading UK leading promotional risk management specialists, is expanding into the incentives business with the launch of VCGi PromoIncentives - a new type of incentives company which will combine the sourcing, supply and fulfilment of promotional merchandise with a built-in 'fixed fee guarantee' to protect brands' budgets.
VCGi PromoIncentives will be headed by former Fotorama commercial director, Bob Kotecha. He has over 15 years of experience in the sales promotion industry - including the management of large-scale promotions for leading brands such as McVities, T-Mobile, Coca-Cola, Unilever, MGN and Associated Newspapers.