Time Out partners with Smartbox to launch range of gift experiences as promotional products

Time Out – the leading provider of inspiration, information and booking opportunities for arts and entertainment, with a worldwide multi-media audience of 16 million - is teaming up with Smartbox Business Solutions to launch a range of experience gifts for the promotions and incentives market.

The Time Out-branded range will include some 1300 different activities, available in nine themed packages: Table for Two, Tastings, Adventure, Adrenaline, Zen & Spa, Unusual Escapes, Charming Getaways, Delicious Retreats, and Gourmet Escapes.

Available through Smartbox Business Solutions, the new Time Out range will provide a highly flexible solution for consumer promotions, sales incentives, staff rewards and corporate gifts.

The range will enable brands to offer their target audience a personal choice from hundreds of different options. Recipients will be able to claim the promotional gift or reward that most appeals to their tastes and interests.

Each themed Time Out Smartbox will come in the tangible form of a deluxe presentation box containing a pre-paid voucher and a glossy guidebook that profiles each of the experiences available. The premium quality of the packaging also enhances the high perceived value of the gift.

Everything a recipient needs is inside the box. Recipients simply contact their chosen venue direct to place the booking and, on arrival, pay with the pre-paid voucher inside the box.

Recipients will also be able to take advantage of the most generous redemption period offered by any gift experience provider. They will have until 31 December 2013 to redeem their gift.

Cathy Runciman, Time Out’s International Managing Director, says: “We selected Smartbox as our partner because, as well as being the global leader in lifestyle gift products, their key themes – dining, hotels, relaxation and leisure activities – are all areas in which Time Out has proven expertise.

“That’s why we see such mutual long-term potential in the collaboration between our two brands.”

Ilona Kogutiuk, head of Smartbox Business Solutions, says: “When people are offered an incentive that allows them to choose their own reward – which is the unique concept behind Smartbox – the incentive becomes even more personal, memorable and motivational.

“The flexibility of the Time Out Smartbox range means the experiences are compatible with any type of brand, and are suitable for almost any target audience.”

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