The BPMA represent the promotional merchandise industry at Marketing Week Live

The BPMA and over 40 BPMA members represented the promotional merchandise industry in the Personality Zone at Marketing Week Live from Wednesday 25th to Thursday 26th June.

The award-winning show showcased different dimensions of the marketing mix with a brand new, integrated experience designed to help visitors accelerate their marketing plans and career. Taking place at the Olympia Grand the show delivered huge crowds of senior marketers and the UK's best suppliers in what has become the country's annual marketing meet-up.

The BPMA stand was ‘rocking’ and the team were busy flying the flag for promotional products, pushing the message to visitors that Promotional Products deliver results through a vibrant theme that will be continued in September, Promotional Products Rock. The stand had lots of exciting things going on to engage the marketers including a Guitar Hero competition and a photo op with Freddie Mercury!

As part of keeping in the theme of Promotional Products rocks, there was also the ‘deskie’ challenge where the BPMA had personalised desks for famous rocks stars. Those who guessed the mystery rock star's name were entered into a prize draw with the winners receiving hundreds of pounds of products for the desk.

Students from Brunel University also attended the show to talk to visitors about the BPMA Student Design Innovation Competition and the designs that they had personally created. There was also a visitor’s choice award which student Cara O’Sullivan won with the Hand Hygiene Card Holder.

Two awards were presented during the first day with Gemaco winning best stand and Touch of Ginger winning best presented product.

Paul Macdonald, Portfolio Director at Centaur, commented: "Once again the promotional merchandise part of Marketing Week Live contributed significantly to the success of another jam packed event.

"This year the BPMA part of the Show was labelled ‘Personality’ and it certainly lived up to its billing. Thousands upon thousands of marketers flocked to see how BPMA members could help them achieve brand and campaign stand out and how merchandise works in unison with other marketing disciplines.

"The whole area was one of colour, laughter, business and energy with everyone having a thoroughly enjoyable time."

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