Sussex Promotions use video marketing to demonstrate the Spectrum golf umbrella

Sussex Promotions have known that video was an essential ingredient to add to their marketing mix, but little did they realize the impact that their first video would have!

Not only was it great fun to make, if a little wet!, but only needed 2 takes before Mother Nature proved herself too strong for the cheaper umbrella, in this practical demonstration explaining the difference between the Budget and the Spectrum Sport branded golf umbrella.

Filmed on the Sussex farm where Sussex Promotions is based, the weather was very wet and winds were gusting to Force 8, Managing Director Andrew Nash commented “I’ve had the idea for a practical demonstration to try to explain why one umbrella costs nearly twice that of another for some time, but needed help from Mother Nature to prove the point, when I got to the farm last week I couldn’t believe my luck, it was an opportunity not to be missed!”

Via Twitter, Facebook and Email the video has proved very popular with over 200 You Tube views and has been used as a case study by Nigel Botterill’s Entrepreneur’s Circle with over 1000 members tuning in.

Sussex Promotions consider themselves The Promotional Product Experts, on this evidence they certainly know their stuff on branded umbrellas.

To view Sussex Promotions video, click here.

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