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Summer promotional giveaways

Posted in Editors Column on Tue 29 Apr 2014

It may not always feel like it but summer is on its way and it is a great time to start thinking about the promotional items that would be perfect for your summer marketing campaign. The summer season opens up a world of fun and brightly coloured promotional merchandise options that are sure to bring a smile to the face of anyone who receives them.

With festivals, picnics, BBQs, sporting events and much more, the summer provides a winning back-drop for special promotions, campaigns and product launches. It is a great time to get the name of your brand out there and to capitalise on the good feeling that sunny days generate.

Britvic are running a summer campaign for their Lipton Ice Tea product where they are using an essential summer item to specifically target 18-24 year olds. Promotional sunglasses will be given away with every purchase of a 500ml bottle of Lipton Ice Tea in participating stores. This is a perfect example of a relevant promotional item, suitable for the time of year, the target audience and the message of the campaign – which is to enjoy Lipton Ice Tea as a tasty refreshment on those balmy summer days.

If sunglasses are not your thing, promotional toys like Frisbees, footballs or even kites could be an ideal promotional gift for summer days, targeting children right through to young adults. Or how about branded windbreakers, beach bags, beach balls or beach towels? Or tap into the British public's love of a picnic or BBQ with branded can coolers, bottle coolers, cooler bags, ice packs and picnic baskets.

If you would like to ensure maximum visibility promotional t-shirts or polo shirts might be more likely to increase brand exposure. T-shirts remain one of the most popular promotional items, whether they are used as giveaways or as staff uniforms, because of the large print area available, the likelihood that they will be worn frequently and the amount of people that will see them when worn.

There are so many options for summer promotional giveaways that will delight your customers, staff or colleagues. If you would like quotes for any promotional items get in touch with us today via email on admin@promotional-merchandise.org.uk or by submitting a Free Quick Quote request here: www.promotional-merchandise.org.uk/pages/quickquotes.

 

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