Q. What’s green and brown and shiny too! A. Recycled products in the promotions

Writing about recycled and eco-friendly promotional products for this month’s feature set me thinking – will this be a category all on its own in the promotions industry? Will it follow in the footsteps of the organic and Fairtrade food sections in some supermarkets?

Already on this site there are dedicated sections for these products. Could this lead to ‘green’ sections in promotions exhibitions in the future?

Maybe these exist already. If so, let me know.

In fact, keep me informed of any news or views you have on the promotions industry.

I’m just off to visit the Promota exhibition, and it’ll be too late to get the review in our Feb newsletter. So look out for my blog posted after the exhibition … and I’ll let you know if I spot a ‘green’ trend there.

Carole Bull
Editor

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