PSI FIRST: 20 participants confirmed

The PSI FIRST Club, which was created to promote exhibitors' product premieres at the 2014 Show, has confirmed its first 20 members. Some fifty companies are planned to participate in the campaign at PSI in Düsseldorf from 8 to 10 January 2014.

The PSI FIRST Club was created so that visitors could experience a range of premieres all in one place. The products must not be shown anywhere else beforehand, not even at in-house events. In return, PSI will support manufacturers with a comprehensive marketing package and make them the focus of attention at the trade fair. The objective is offering a concentrated platform for the sector to showcase essential innovations all in one place at the start of the promotional product year.

The 20 participants already confirmed include design product specialist Nestler-matho, the supplier of sweet promotional goods Kalfany Süße Werbung and the manufacturer of calendars of all types Lediberg. Also on board will be TROIKA Germany, with its particular focus on the target group men, Halfar System, one of the leading manufacturers of promotional bags and backpacks as well as technical bags and products, and Lensen Toppoint, an 80-year-old wholesale supplier of promotional products and writing utensils. elasto form will treat visitors to a premiere in the segment covering premium promotional articles Made in Germany, and Mahlwerck Porzellan will do the same in the area of promotional tea and coffee cups and mugs.

The range of products making their debut at PSI FIRST is vast. Besides full-range suppliers, there will be specialised vendors in certain product categories, such as Samsonite, the globally operating manufacturer of suitcases, bags and accessories. Also participating is JOYTEX®, a company synonymous with the development, production and imprinting of high-quality fabric bags, Acar Europe has developed and manufactured paper products for over 30 years, MAXIM Ceramics distributes promotional ceramics and Vim Solution is all about electronic advertising materials.

Full details of the PSI FIRST Club confirmed members can be found here: www.psi-messe.com

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