PSI predict a positive year ahead

PSI, the international network for the promotional product industry, have noticed an upward trend within the promotional products industry. Organisers of PSI 2015, the leading European trade fair for the promotional products industry, have already booked around 95 percent of the exhibition area, which is promising for the industry as a whole as the show acts as a "mood barometer for the industry".

The numbers go to show that the promotional products industry can breathe a sigh of relief. In 2013, the industry posted a volume of 3.42 billion euro - a bit of a masterstroke, considering the (in some cases massive) drop in sales of classic advertising carriers. "This is reason for us to be optimistic for the coming promotional products year of 2015", says PSI managing director, Michael Freter. "The PSI Show is a mood barometer for the industry and provides a perspective on the promotional products year ahead, right at its very beginning. The numbers of first-time exhibitors, the international participation and the current state of bookings - particularly for our special exhibition areas - let us hope for a positive overall result - also for the industry as a whole."

With the trade show opening its doors on 7th January in Düsseldorf, PSI is almost completely booked out. The number of newcomers, in particular, is a source of positivity: 162 newcomers have registered for participation to date. Among them are SOMEST OY from Finland, Prinopa from Detmold or Delsey from Hamburg. Goliath Toys from Dreieich, Pretty Arts from the United Kingdom, GEOMAN from Bulgaria, and Dragon Gifts from Russia are also taking part as first-time exhibitors in PSI 2015.

Companies who decided against participating in PSI this year, are also coming back in 2015. Among these returnees are MACMA, SENATOR, NewWave, PF Concept International, Klio-Eterna Schreibgeräte or Promodoro Fashion.

The confirmed exhibitors for the 2015 show are as varied as they are international. More than 50 percent are from abroad, with 30 countries being represented at the Trade Fair, including: Australia, Canada, Scandinavia, the United Arab Emirates, the United States and all parts of Europe.

Every year, the PSI special exhibition areas are particular attractions, drawing a very positive response from visitors and exhibitors alike. In the HALLE13-AREA, PSI gives young companies the opportunity to enter the European promotional products market. Due to strong demand, the number of exhibitor spaces in this area was expanded by 25. The start-up companies and inventors presenting their products include: Erfinderbüro Merdonig, Schäfer Toy, Flaschenflagge, Beach Bag, Pastry and baumstark.

Some 40 percent of PSI visitors are interested in textile promotional products. As a result, this segment will be further strengthened at PSI 2015 by setting up a separate area looking at the topic of textiles: the TEXTILE AREA in Hall 10. Its aim is to open up new sales opportunities especially to small textile companies. Among the companies exhibiting here are Garland Bridge, Printfield, Just Style, Sport Böckmann, iMi, Daydream, MALGRADO, Fifty Five, Walser, JB ERRE and HAT's.

The area will be supplemented by the TEXTILE FINISHING AREA which focuses on options for fabric finishing. Charlie aka "Dr. Print" Taublieb will move from the TECHNOLOGY FORUM to the TEXTILE FINISHING AREA and present screen printing processes at "Charlie's Corner". Other live demonstrations relating to fabric finishing processes will be held here as well.

The familiar suppliers of textile promotional products will, of course, be found again in all PSI halls. More than 80 exhibitors from the textile segment have already booked their stands, among them Floringo, New Wave, SOL'S SOLOINVEST as well as Stanley and Stella.

Visitors can again enjoy product tasting to their heart's content in the GUSTO Pavilion, Hall 9. It's the place to test promotional products of the food and drink variety. Among the products to be tasted are creations by drinks, Kuchenmeister and Fröhlich.

After its debut in 2014, PSI FIRST is celebrating its second edition in 2015. 50 top companies from the industry are to stage exclusive product premieres during the trade show. Participants include MACMA, elasto form, LM Accessoires, Senator, Spranz, Mahlwerk, Plastoria, Acar, Listawood and Ritter-Pen. The aim is to provide special support for exhibitors' product launches.

During PSI 2015, the area inside the North Entrance will again be used to get visitors in the mood for the promotional products trade fair. Product presentations will line the visitors' path into the halls. The Product Avenue offers a large range of promotional products to take away. The PSI Show Bags, filled with product samples and sponsored by elasto form, will also be handed out here.

The PSI AFTER WORK is moving: The PSI 2015 evening event will be held in a separate party area in Hall 9 and will take place on the second day of the show. Admission is free for all exhibitors and visitors. A cautionary note: The number of participants is limited.

PSI 2015 will take place in Düsseldorf from 7 to 9 January.

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