Promotional Products as Munchies: GUSTO – New Pavilion at PSI 2014

GUSTO, a new Tasting Pavilion will be introduced at PSI 2014, the Leading European Trade Show for promotional products from 8th to 10th January 2014. Melt-in-the-mouth dark chocolate, fragrant tea varieties, healthy snacks and tempting sweets will turn Hall 9 into a culinary experience. The new pavilion is designed to show the impact of promotional products when they capture all five senses.

With GUSTO (Hall 9 G28), PSI offers a separate platform to a rising trend in the promotional product industry. It is known within the industry that the impact of advertising messages can be exponentially increased when they act via the power of all five senses. As the most important brand tool, promotional products have always addressed customers via several senses. If the message is registered via several senses it triggers a range of emotions and creates a more complete and comprehensive brand perception. At GUSTO, visitors to the PSI Show can now immerse themselves in this sensual experience.

At two long counters in the new Tasting Pavilion, a total of eight exhibitors will offer their "taste-good products". So far, there are six GUSTO exhibitors. HACHEZ Chocolade GmbH & Co. KG from Bremen has already booked and will offer exquisite chocolate, truffle and marzipan varieties. Kolb Import & Export will be present at GUSTO with a range of aromatic teas. Colourful candies of various flavours as well as other sweets will be put on display by Zuckerbäcker GmbH from Heilbronn. Sanders Imagetools will serve high-quality organic snacks and a range of non-alcoholic drinks. Visitors will also be able to taste olive oils and vinegars at GUSTO, offered by Olive - und mehr GmbH & Co. KG.

At PSI promotional products professionals gain an overview of the trends and innovations in the industry. The show offers special exhibitions and show areas where topics like application of advertising, printing and finishing technologies as well as inventions and innovations will be taken up and looked at in greater depth. In 2013, 963 exhibitors presented themselves to 13,772 visitors from 75 countries. PSI 2014 will be held from 8th to 10th January 2014 in Düsseldorf.

 

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