Promotional Loyalty Cards

Wherever I frequent these days, whether it’s local coffee shops, eateries or hairdressers, I seem to receive a loyalty card. The promotional loyalty card has been gaining more and more popularity as a way for businesses to promote their services and encourage customers to return.

Loyalty schemes have been used by large chains for years but many smaller businesses are now getting in on the act as the promotional cards offer independent retailers a way to compete with the big chains. Over 85% of UK residents now have access to at least one loyalty card.

Utilising a card linked loyalty program increases the likelihood that customers will return to your business as they are anticipating a benefit or discount by using the card. They can help to generate a buzz about your business and increase word-of-mouth advertising. Customer retention is valuable, and the ideal incentive can inspire loyalty. Rewarding loyal customers or members shows that you value their business, maximising your chances of being selected ahead of your competitors.

Not only can it provide a quick boost in sales and a better chance of customer loyalty, but it also enables the company to better understand the shopping habits of their customers - where do they shop, what offers attract sales, how often and what do they buy? This provides valuable market research and can be used in the planning process for new and existing products or promotions.

A well-designed, customised loyalty card or membership card is a quick and easy way to simultaneously boost your business profits, draw repeat business, build brand loyalty and entice new customers. Loyalty cards are also easy to implement and are an inexpensive promotional item to purchase.

Choosing plastic loyalty cards or key fobs will enhance the image of your company or organisation as they have a higher perceived value and are therefore less likely to be discarded by the customer. They will be kept in a wallet or on a key chain and act as an advertisement for your business.

Whether you choose to offer one-off rewards, hold seasonal promotions or have a long-term incentive scheme; loyalty cards offer great flexibility with minimal running costs and are a proven advertising medium.

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