Prediction – 2011 A Time for Cost Cutting by Promoters

Richard Wood, Managing Director of High Profile, an established supplier of bespoke and standard plastic promotional products predicts that the “… the year will be one of treading water for many people and this will come from reduced budgets and cost cutting by promoters and advertisers.”

However, High Profile has set in place measures to counter this trend. Richard continues, “To offset this, High Profile has again concentrated on adding more low cost ‘budget’ promotional products into the range.  This is a continuation of the last 12 months where this was introduced and we have already seen sales growth in these areas. This policy has helped the company to grow sales in 2010 by some 25% over 2009. High Profile will continue to concentrate on reducing our manufacturing costs – this has already allowed us to reduce prices on many of our products for 2011. 

“Finally, we will continue to focus hard on customer service, supplying timely and effective quotations, free samples and plain cover catalogues to our distributors.”

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