Nominees announced for PSI Campaign of the Year 2013

PSI, the international network for the promotional products industry, have announced the nominees for the PSI Campaign of the Year 2013. Successful campaigns from a wide variety of industries were entered, promoting comics, cars and personal care products, as well as wireless companies, pharmaceuticals and even a motion picture. The nominees have all demonstrated how to best use promotional products to strengthen customer loyalty and boost sales.

Six promotional and marketing campaigns have been nominated. The winners will be announced at PSI 2014, the Leading European Trade Fair for the Promotional Products Industry. The award presentation will take place on 8th January 2014 during the opening ceremony.

The nominees are:

The waterproof fenjal crime novel for the bath tub
Entrant: Edition Wannenbuch – Jens Korch & Grit Strietzel GbR
Client: fenjal
Manufacturers: Edition Wannenbuch (Content), R & O International, Guanzhou (Printing)

Launch of the new generation Porsche 911 Turbo and Turbo S Coupé
Entrant: TRIK GmbH
Client: Porsche AG
Manufacturer: TRIK GmbH
Agency: Chromedia Dialogmarketing GmbH

Product launch campaign in the pharmaceutical sector
Entrant: Karen Wiese, freelancer for marketing projects and Managing Partner at trendidee GmbH Berlin
Client: Shire Deutschland GmbH
Manufacturer: Karl Knauer KG (notepad app)

The Great Dollar Hunt
Entrant: Gunnar Sprinkmann GmbH
Client: Ehapa Egmont Verlag GmbH
Manufacturers: Baier & Schneider GmbH & Co. KG, Könitz Porzellan GmbH, Willy Maisel GmbH, Halfar System GmbH, LM Accessoires GmbH, uma Schreibgeräte Ullmann GmbH, Kalfany Süße Werbung GmbH & Co. KG, Bäumer, AMEWI Trade e.K.

The fairy tale bear MiKi
Entrant: MMmedia GmbH
Client: Collaborative production of a participatory motion picture by Mmmedia/Jörg Winners (producer) and director Torsten Künstler
Manufacturer: Jiangsu Soho Silk & Textile Corp.

More is possible together
Entrant and Client: Mobilcom-Debitel
Manufacturer: Grabenhorst & Vetterlein Marketing & Merchandising GmbH

Further details about the nominated campaigns can be found here: www.psi-network.org

The PSI Campaign of the Year has been awarded during PSI, the Leading European Trade Fair of the Promotional Products Industry, since 2008. Promotional product distributors, suppliers as well as advertising agencies and customers who’ve integrated a promotional product into an advertising campaign are eligible to apply. The jury this year consists of representatives of the trade publications PSI Journal, TVP and dedica, Manfred Schlösser, Stefan Roller-Aßfalg and Dr. Claus-Jörg Harnisch, as well as Hans-Joachim Evers of the GWW association, designer Lutz Gathmann, PSI Director Michael Freter and PSI Press Spokesman Dr. Mike Seidensticker.

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