National Incentive Show 2007

Avid readers of Promo News will have seen the potted blog review we posted on the site immediately following the 12th annual National Incentive Show, held at the NEC, Birmingham, 25 – 27 September 2007.
However more information is now to hand so here’s an update.

The exhibition was chosen by many companies as the place to launch their latest product, service, company or brand including: Filmology, who selected the event to launch themselves to the Midlands and Northern market; House of Sarunds who were making their debut in the corporate and incentive market; Crazee Thingz, the sister company to the well-known Bedlam Puzzles; and Stabletable, as seen on BBC Dragons’ Den. On the product side, environmental and ethical items had a strong presence, including an innovative range of bamboo products from Eco Incentives and ethical Advent calendars from Sweet Temptations. Further new products making their first appearance included a new initiative to create custom-made branded books; fresh food hampers; a multipurpose laptop platform which can be branded with company details and logo; free flight vouchers and free hotel accommodation vouchers.

The seminar programme, which for the first time spread to four seminar theatres, featured high profile industry experts and leading case study speakers. Visitors benefited from the valuable advice and expertise provided by leading associations including the British Promotional Merchandise Association (BPMA), the Institute of Sales Promotion (ISP), the Va, the Institute of Direct Marketing and Point of Purchase Advertising Industry (POPAI).

Another focal point was the BPMA’s Hot Product Zone, which showcased the 21 most innovative products in the industry today. Director-General Gordon Glenister also highlighted these spectacular products in his daily seminar session on great promotional ideas for businesses.

The next National Incentive Show will take place in 2008, returning to the NEC, Birmingham from 16 – 18 September 2008, where it will once again be co-located with the National Venue Show. www.nationalincentiveshow.co.uk

The next exhibition in the industry is the Promotional Marketing Exhibition, Olympia, London, 15 – 17 April, 2008. For further information visit www.promotionalmarketingexhibition.co.uk or click here

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