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How important is YOUR brand?

Posted in Company News on Fri 22 Jul 2016

So how can I convince you that branding matters?

Whether you are a window cleaner, a solicitor or run a restaurant – WITHOUT A BRAND, YOU’LL NEVER GROW YOUR BUSINESS.That’s a fact!

If you were to replace the word ‘brand’ with reputation I might get your attention. You care about your reputation, right?

Branding is all about the impression you make and what you stand for. You need to make sure that all aspects of your business are in line with this.

We help businesses like yours to write BRAND GUIDELINES

Brand guidelines summarise what your brand stands for and provides guidance on how elements of brand identity such as logo, fonts and colour palette should be used and communicated.

3 Reasons why you should have Brand Guidelines:

COMMUNICATION - Ensure that your brand message is communicated consistently across all marketing channels and customer touchpoints.
CONSISTENCY - Provide guidance for designers to ensure a unified look and feel in every new piece of collateral and marketing material that you develop.
CLARITY - Provide company employees with focus and direction to ensure that they mirror the messages in their day to day work.

Our Brand Guidelines feature: