Good News

With the current doom and gloom in the economy (and the weather), it’s nice to end this year’s newsletters on an upbeat note.

Our feature this month focuses on the awards and trophies sector, which is reporting brisk business. However, when you look at the works of art that are produced as awards these days, it’s hardly surprising that this industrious and innovative sector is flourishing. Another reason for its success, according to our contributors, is the fact that that awards are an excellent way of acknowledging effort at a time when it’s not always possible to show your appreciation with a pay rise.

The sales promotion industry itself is in the throws of making awards with the Integrated Marketing Communications Council European Awards (listed in our award feature) being presented at the recent Institute of Sales Promotion Christmas Lunch (see blog) and the BPMA about to announce winner of The Entrepreneur of the Industry Award (which we will also add to the this website a.s.a.p.).

On behalf of the team here at Promo e-News, I’d like to wish a Happy Christmas and a prosperous New Year to all our readers and advertisers.

We’ll be adding news to the site right up until Christmas Eve, so if you have a news story, a comment or a report of your company’s Christmas party, just send it over.

Carole Bull
Editor

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