Fluid Branding introduce TruColour® system

Clients of Fluid Branding, an experienced and professional promotional merchandise supplier, can now benefit from a revolutionary new system for the decoration of ceramics. The new and exclusive TruColour® system eliminates the need to compromise with print colours.

Matching PMS colours has previously been notoriously difficult using traditional screen printing methods. As a consequence, customers have often had to compromise on imprint colour when ordering popular products like mugs by selecting the closest shade available to their logo or print detail rather than the PMS reference they really wanted. Furthermore, of the limited number of colours available many reproduced particularly poorly on darker coloured ware.

The TruColour® system enables Fluid Branding to simply accept client orders together with corporate PMS colour references, then send to print according to a specification. Colour matching is just as accurate when printing onto darker ware, making ordering one of the most popular promotional products unprecedentedly easy. The manufacturers of TruColour® printed mugs have an extensive range of multi-colour direct printing machines at their disposal, enabling them to not only match PMS colours with incredible accuracy, but also reproduce extremely complex designs in up to 5 colours.

TruColour® Managing Director commented: “We’ve been working on the development of TruColour® for over 12 months, and it has been put thoroughly through its paces before the decision was made to launch it to the market. We’ve been running it in production since the summer of 2013 and it’s transformed the service we’re able to offer our customers. Since our launch to the trade we’ve been told by more than one of our clients that we’ve ‘solved a long standing industry problem’ – so we’re delighted.”

Fluid Branding’s Director, Miles Lovegrove, added: “We’re always searching out innovative new ideas and the accurate matching of Pantone PMS colours is essential for our clients. We’re delighted to be able to showcase this new print process which makes PMS matching easy.“

TruColour® is just as durable as other ceramic decoration methods and is 100% dishwasher proof, meaning that you don’t have to compromise on quality to achieve stunning results.

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