Deutsche Messe AG & Reed Exhibitions to cooperate on promotional product trade fair

Deutsche Messe AG and Reed Exhibitions Deutschland GmbH are working together on jointly holding a trade fair for promotional products. This is the objective of the cooperation contract, which was signed by both partners in Hannover on 30 July 2013. The agreement therein concerns further development of the concept of the promotional products trade fair PROMOTION WORLD and, that from 2014 onwards, it will be jointly organised under the new name PSI PROMOTION WORLD by Deutsche Messe AG and Reed Exhibitions Deutschland.

In future, PSI PROMOTION WORLD will display on three days a complete range of products from the promotional products industry. In the evenly numbered years, it will be held in the proven format in parallel to the HANNOVER TRADE FAIR, in Hannover, from Tuesdays to Thursdays. In the unevenly numbered years, it will be held in parallel to CeBIT. In addition to the target group in the manufacturing industry at the HANNOVER TRADE FAIR, the industry will also gain access in future to new business contacts from the software, communications and service industries, e.g. the financial industry.

In the past, PROMOTION WORLD was held simultaneously to the HANNOVER TRADE FAIR in April and, in the past few years, has become established as a platform for important business contacts between industry and the promotional products sector.

Reed Exhibitions is the organiser of the largest trade fair for the promotional products industry in Europe - The PSI Show is open exclusively for PSI members and will continue to take place early in January each year in Dusseldorf. The event brings together 1,000 suppliers and up to 20,000 promotional products distributors annually in Düsseldorf. The PSI Show is supported by the PSI – Promotional Service Institute, the largest association of the promotional products industry in Europe, in which promotional product suppliers and distributors have been organised for over 50 years.

Dr Jochen Köckler, Member of the Board of Management of Deutsche Messe AG, commented: “By aligning itself to the final consumer, PSI PROMOTION WORLD will in future provide a suitable platform for new business for the whole of the promotional products industry and has the objective of encouraging customers from the trade to employ promotional products as a marketing instrument.”

“This cooperation opens up a unique opportunity, especially for the promotional products trade, to present itself professionally within the environment of the most important industrial trade fairs worldwide, to gain new business customers and to make better known the strengths of the promotional article and its effect on the marketing mix”, explains PSI boss, Michael Freter. Freter believes that the cooperation with PROMOTION WORLD will have an outstanding effect on the whole industry. At present, the promotional products industry achieves 20 per cent of its total turnover of 3.47 billion euros with major clients from the industry in Germany. A proportionate quantity, which can “definitely be increased”, says Mr Freter. With the new cooperation between the PSI and PROMOTION WORLD all competencies of the market are being combined.

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