Bpma to Host Pavilion at PSI
The 49th PSI Trade Fair takes place in Dusseldorf from 12 to 14 January and the bpma will be hosting its first ever exhibitor pavilion at the exhibition this year.
The trade body has taken its involvement with the European Trade Show seriously and has negotiated government funding from UK Trade and Investment to host a seminar at the fair based on London 2012 and other worldwide licensing opportunities.
Jeremy Goldsmith from Event Merchandising, an official London 2012 licensee, will be joined by Richard Pink, licensing guru, to share best practice in working with major brands and global events. The seminar will take place on Wednesday 12 January at 2pm, Room 1 in the Congress Centre Dusseldorf (CCD South). To register your attendance visit the bpma stand in Hall 13 (stand number 13B22) or turn up to the seminar room with a business card.
Director General of the bpma, Gordon Glenister, said, “We are proud to be supporting our members at the PSI Show. This is a fantastic opportunity that couldn’t be missed. The funding from UK Trade and Investment has helped the bpma raise the profile of the British promotional merchandise sector and opportunities within Britain across mainland Europe. UKTI has also supported an exclusive invitation-only dinner which includes suppliers, distributors, European trade bodies and press and which will be held at the British Consulate, another first for the bpma.”
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