bpma Agrees New Partnership with Marketing Week Live
The british promotional merchandise association (bpma) has
agreed to work with major exhibition partners, Centaur, on the launch of a
promotional zone within Marketing Week Live (June 2011, Olympia). Now in its
third year, the show attracts top marketers from blue chip organisations –
with just under 10,000 visitors to the show last year.
Paul Macdonald, Portfolio Director of Centaur, commented, “Marketing Week Live
is delighted to incorporate promotional merchandise
within the offering to the modern marketer and proud to be forming an exclusive
strategic alliance with the bpma.”
Special rates for bpma members have been agreed. Details to follow in due course.