BPMA flies the flag for promotional products

As part of their commitment to connect with end-users and promote the value of promotional merchandise, the BPMA exhibited at the Technology For Marketing & Advertising Show (TFMA) at the beginning of March.

The association used the exhibition to raise awareness of Promotional Products Week, which will take place from the 15th -18th September 2015. PPW is designed to advocate and promote the use of promotional products as an advertising platform to the public.

The BPMA also worked with FACTS UK to conduct research on end-user buyer attitudes to promotional merchandise. The results will be revealed and discussed at the forthcoming BPMA Annual Conference on 9th July 2015.

TFMA was held on the 2nd & 3rd March 2015 at Olympia National, London.

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