Andy Knight appointed BPMA regional ambassador for the South West

Andy Knight, Managing Director of CHX Products, one of the leading UK manufacturers of fast turnaround plastic promotional products printed in full colour, has been appointed as regional ambassador for the South West on behalf of the British Promotional Merchandise Association (BPMA).

The regional ambassadors for the BPMA are a select group of individuals with vast experience, knowledge and understanding of the promotional merchandise industry.

As an ambassador Andy will promote the BPMA, its services and the regional meetings in the South West. The promotion will take a two pronged approach; prior to the meetings e-shots and phone calls will highlight the benefits of attending whilst on the actual day of the events he will be responsible for networking and introducing members and non members to each other.

Andy commented: “Having operated from the South West for the vast majority of my career and travelled throughout the area I know the region well. It’s an honour to become a regional ambassador and work on behalf of the BPMA. These meetings are the lifeblood for many suppliers and distributors as they not only get to meet old acquaintances and colleagues but also learn about what’s happening in the industry, new initiatives being launched and how they can work closer together.

“As an ambassador for the South West I’m keen to start actively promoting the latest initiative, the forthcoming Promotional Products Week, to the members in the region. It’s time to get the conversation started between the different groups that work in the industry and start sharing ideas about how we can actively get involved and raise the profile of promotional merchandise to a national audience.

“Everyone, whether supplier, distributor or service provider, can get involved in PPW and showcase their offering whether it’s through running a local event or teaming up with other companies in the area. It’s important that we all push forward the continued benefits and importance of promotional products and what they represent in the marketing mix.”

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