New PSI campaign and new highlights at the 2014 trade show

This month has seen the launch of a media campaign for PSI 2014, called “Style your Business“ and “Time to Surprise“. The campaign for the 52nd PSI Show, held in Dusseldorf, focuses on promotional products as fashionable must-haves and daily companions. It is trendy, fresh and young and reflects the lifestyle character of promotional products. In line with the campaign the trade show in January 2014 will be given a "facelift" with its primary focus being on premiering new products and innovations and emphasising its character as a lifestyle trade show.

Promotional products are to be found in all spheres of life as articles of daily use and accessories. Many of them are at the same time creative, stylish and innovative, relying on the latest technologies and designs. This is showcased in the "Style your Business" and "Time to surprise" PSI 2014 campaign which has been launched this month in a large number of specialist magazines and online media. One of the motifs is a woman, another a pug dog, fitted out with all kinds of promotional products. The lanyard doubles as a garter, the torchlight as a necklace or the umbrella as a skirt. The motifs illustrate the large variety of products offered by the industry and emphasise its trendsetter function.

At PSI 2014 from the 8th to 10th January 2014 new and trendy products are to take centre stage. Special areas featuring new products will be introduced with a more attractive visual appearance. Further special areas in all other halls will be specifically dedicated to innovations in certain subject areas such as fashion. In some of the halls this will entail a change in floor planning. The aim is to emphasise PSI's character as a lifestyle trade show and to make it a colourful stage for product premieres. This will become immediately apparent in the entrance area of the show which will have several surprises in store for visitors and will demonstrate what the promotional product industry has to offer.

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