CAT® Branded Merchandise for Caterpillar
Posted in Product News
on Tue 1 Feb 2011
Caterpillar, an international maker of construction and mining equipment, is set to launch a new range of CAT® branded merchandise created by Brand Addition, the merchandise-led marketing communications specialist. Brand Addition has also created a dedicated online shop which will sell the Caterpillar merchandise, together with a stylish catalogue.
The new range, which took 12 months to develop, contains more than 220 branded products ranging from retail-quality men’s clothing, ladies clothing and children’s items to office, lifestyle and travel merchandise.
The branded merchandise will be used by Caterpillar’s dealers and businesses across the UK, Europe, Africa and the Middle East.
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